A Masters in Marketing is a masters degree programme that could prepare you for a glamorous career in the field of Marketing. This might prepare you to lead the process of influencing consumer behaviour and enable you to design marketing strategies for the complex world of today.

Typical topics covered in a Masters in Marketing are: market trends, pricing theory, demand analysis, the principles of marketing research, marketing campaigns and strategic planning, cost-volume and profit relationships, theory of buyer behaviour, market segments, advertising methods, sales operations and management, account management, consumer relations, and retailing. Next to that, more generic and quantitative subjects such as strategy and statistics usually form part of programmes to enable graduates to oversee market research and correctly interpret results.

You could then be ready to embark on an exciting career as a market researcher or strategist in a marketing department of a large corporation, (global) marketing & advertising firms and or as a consultant. Functions such as a marketing manager or account manager or a career in the field of business development are also open to Masters of Marketing and Advertising.